It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.


Warren Buffett

What We Do

Need to drive traffic, sales? Get your name, vision out there? Create a brand? Reposition yourself in the market? Outwit your competitors? Put yourself on the map? Find new partners? Make influential friends? Get out of a crisis? Fix a problem? Publicize your successes?
We can help.

  • PR 2.0/NEW PR/MEDIA: Social Media. Traditional Consumer and B2B Media. And everything in between. Blogs, forums, Facebook, Twitter, Digg, Technorati, wiki, SEO, YouTube, viral video, UGC, Long Tail. The world of PR has changed and we’ve changed with it. It’s now a 2-way street of participation, communication, evolving every day. Your PR and Marketing Campaigns need to integrate, communicate and evolve with it. You need to reach powerful consumers who are now online, voicing their opinions and becoming journalists themselves. Embrace the new.

    We create careful buzz. We are proactive and quickly reactive. We research, develop, and strategically tell your story to: the media, your customers, your internal teams and management, key influencers. We will provide media training and crisis communications training. We help craft your messages, and your responses, into the news people want and when they want it. We find new customers, new journalists, new media, new partners, and new allies for you. We write white papers and speeches. We work with all media (local to global). We also go directly to your customers with news releases and other tools to tell your story, to respond, to participate.

  • BRANDING: It’s who you are, and how others see you. Everyone needs one. Do you know how others really see you? Your brand drives your image and sales. We analyze, create, develop, define, protect, and market your brand. We seek creative ways for your customers to engage with your brand emotionally…loyally…fiercely…forever. We integrate your brand into your communications campaign. We inspire, motivate, make people understand you…and buy.
  • MARKETING: Social Marketing, Traditional Marketing, Fully integrated Marketing. We think outside the box, we engage your audiences. We will help you reach your consumers directly, and also suggest new ways to co-brand with other for-profit and non-profit partners. We will represent you at trade shows, as well as book speaking engagements and tours for you. We will develop the tools you need (including your Facebook, Twitter, YouTube Channel, etc.), promote your efforts, drive sales.
  • EVENTS: We put on newsworthy grand openings, special events, parties, new product launches, and benefits. We will get your audiences and the media there.
  • PUBLIC AFFAIRS: We represent you to local and national governments, lobbyists, state and federal programs, and key influencers. We will help sell your product or idea, and develop new partnerships and platforms. We will also counter negative misinformation campaigns about you, and make certain you are fairly represented. We’ll ensure the public and the media know your position.